Campaigns for Social Media and inhouse provisioning

COMBINED TELCO NATIVE AND SOCIAL MEDIA CAMPAIGN ENGINE

Allow combined integration social media platforms activation of products and interaction. Seamlessly transfer audience between the platforms and select A/B tests if supported and needed by the platform. Accepts click-through from social media markets and lead generation - interaction by Whatsapp or any other means of interaction to activate a product.

Focus : LOYALTY BUILDING

Personalised Social Media Advertising

With access to the dempgraphics and social media enabled triggers the solutions allow for sending out personalised and targetted adverts - creating an unique bond and oppotunity for uplifting and upsell on Social Media.

Location-based Advertising

Tracking subscribers geographically within the entire network means location-based advertising rules can be set within the solution.

Focus : TRIGGERS

Provisioning Triggers

The Analytics engine supports two types of Triggers; a cascading or exclusive trigger.

A cascading trigger would allow for other matching triggers to be fired subsequent to it's engagement.

This can be used, for example, in conjunction with provisioning - for data services in order of the “cascade priority” on first-sight of the subscriber and handset.

Or, a "Leave Campaign" trigger used to de-provision a subscriber from data services as they change from a data-enabled handset to non-data handset so as to manage the number of licenses required for data services, if needed. Or, when the subscriber enters or leaves a location area, or certain cells configured in the attached Profile.

Pure Campaign triggers

An Exclusive Trigger would terminate any further processing. These are mostly used for dealing with dedicated group campaigns – special offers to a selected group

What We Offer

Location-Based Targets

Engage your subscribers with contextually relevant information based on their geographical location

Social Media Integration

Measure Campaign Results

Gauge the success of campaigns with measurable matrixes for uptake, activations, spend through easy to create reports, or use, a large selection of ready-made and/or customizable templates.

Engage your subscribers on social media platforms - linking your brand building and engagement into their social interactions

Omni Channel Inputs

Easy A / B Audience

Easily create A / B audiences and easily explore the difference in dimensions between the two audences.

Engage customers on all platforms seemlessly. Activate offers based on Social media leads over Whatsapp and Entitlement to traditional USSD or SMS.

Real-Time

Sequencial Logic

Supports advanced sequencial flows with inputs from a myriad of sources. Let the flow continue after Reloads, Handset Change or Whatsapp keyword.

Data is updated near real-time using our unique high performance storage algorithms. You gain access to aggregate information in near real-time.

Cloud or Local

Supports Cloud or local installation environments - delivered as Images or Docker repos.

About

The Campaign engine support OMNI channel activations - from network triggers to WhatsApp over Social media lead click through with SMS verfication. Allowing it to be used outside of a Telco Context.

Invoking offers and sending Texts / SMS’s, Social Media Leads,
Fraud protection,
Preparing and provision Social Media Audiences for followup campaigns,
Follow Up to see how well the Campaigns are progressing and make adjustments along the way to maintain the best results.

Campaign Setup

Campaigns are easily created from the setup using a predefined Profile (Target Profile) – the Campaign engine supports a large number of semantics for invocation, and setting up is easily done from the Analytics portal by the creation of a trigger.

Automated Follow through

When a campaign is created a subgrouping is automatically formed including a follow-up profile combining the original profile and the follow-up grouping. Information about subscriber Uptake for MSISDNs can also be imported using the subgrouping contextual to compare the results and outcome. The follow-up can be fully automated as long as the MSISDN is batched.

Disembarking Subscribers

Accurately predict retention by monitoring IMSI / MSISDN activity and spending pattern changes and flagging subscribers with high likelihood to leave the network. Using predefined parameters and models, automate disembarking prevention campaigns once the subscriber reaches a particular pre-set score.

Capture Disembarking rates accurately, by location, to identify where and when subscriber loss is occurring. Better address problems in high-risk areas within the overall area of the network by combining Disembarking Rates with surveys of network experience and quality of service problems matched with complaints.

Package Design for specific OTT

Custom designed packages specific for OTT can be created. Operator input on the detailed specifics would be required to provide the solution.